On October 3, 2019, industry leaders came together to redefine commerce.

Play these videos to gain insights from some of the fastest growing brands around the world. Learn how digital-native luxury brands are differentiating themselves and reaching new audiences, how non-traditional marketing tactics are boosting sales, how retail spaces are being transformed to deliver experiences over products, and more.

Watch the videos


Behind a billion-dollar business

Shopify has built a billion-dollar platform to empower CEOs like Moj Mahdara from Beautycon to redefine commerce. Hear the key leadership challenges of two CEOs revolutionizing their industries.

Tobi Lütke, Founder and CEO, Shopify | Moj Mahdara, Founder and CEO, BeautyCon Media

The business of hype

Hear from KITH, an innovative multifunctional lifestyle brand, and the creative director behind some of the most memorable multisensory campaigns about the element of hype and unexpected experiences.

Babba Rivera, Founder and CEO, bybabba | Nate Brown, Creative Director, Institute | Nick Annacone, Chief Operating Officer, KITH

Sustainability at scale

Hear how Allbirds has embedded sustainability as a value internally and externally from day one, and scaled to a billion-dollar business in 4 years.

Jad Finck, VP of Innovation and Sustainability, Allbirds

Leading with Innovation

Executives from Allbirds, Ford X, and Mara Hoffman discuss the importance of pushing product invention, prioritizing experimentation, and disrupting tradition in their industries.

Jad Finck, VP of Innovation and Sustainability, Allbirds | Dana Davis, VP of Sustainability, Product, and Business Strategy, Mara Hoffman | Sunny Madra,VP, Ford X

The evolution of media

Get a behind-the-scenes look at how Man Repeller evolved from media to experiential commerce, built a strong community, and took big risks with equally big payoffs.

Dasha Faires, Head of Product Development, Man Repeller | Mallory Rice,Executive Editor, Man Repeller

Next generation of luxury

Hear from the brands that are closing the gap between luxury goods and affordable fashion to connect with their customers in new ways.

Hilary Milnes, Feature Editor, Vogue Business | Annika Meller, Co-founder and COO, Anine Bing | Noura Sakkijha, Co-founder and CEO, Mejuri | Jill Layfield, Co-founder and CEO, Tamara Mellon

The road to retail

Follow the road to retail with the founder of European streetwear brand Daily Paper, and the creative mind behind Appear Here, who produces some of the most hyped retail experiences.

Olivia Perez, Founder, Friend of a Friend | Hussein Suleiman, Founder and CEO, Daily Paper | Ross Bailey, Founder and CEO, Appear Here

Beyond brand

Brand beyond a buzzword. Hear from brands on their biggest wins and challenges when experimenting with marketing channels and tactics.

Hana Abaza, Director of Marketing, Shopify Plus | Noel Mack, Chief Brand Officer, Gymshark | Krissie Millan, Chief Marketing Officer, Flow Hydration

The evolution of commerce

Gain insights into the new generation of DTC entrepreneurs. They’re breaking the rules of commerce, with a value on speed, innovation—and above all, customer relationships.

Loren Padelford, GM, Shopify Plus

Perfect isn’t better

Artist and author Adam J. Kurtz talks about how the road to success is less about embracing failure, than it is about understanding that perfection isn’t the only way.

Adam J. Kurtz, Author and Artist, Adam JK

Lost in translation

Learn how to contextualize and quantify the value that even simple ecommerce tactics create for investors and shareholders, in a language they understand.

Zack Werner, Founder and CEO, The Maze Group

The subtle art of storytelling

Learn why brand narrative—the stories you tell about your products and company—are instrumental in capturing consumer and media attention in the overcrowded, over-hyped DTC landscape.

Melissa Duren Conner, Partner and Managing Director, JBC