Defining commerce. Defying convention.

Commerce+ is a masterclass in growing and optimizing your business—from industry leaders using the most powerful commerce tools on the market today.

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The best of Commerce+ on demand

Watch now for insights and tactics you can put into action today.

Gen Z consumers: Influencing and connecting with the next wave

Find out how to diversify channels and capture new audiences through storytelling and social selling from Pharrell, Gym+Coffee, Mented Cosmetics, and Lounge Underwear. And learn how to build your brand identity online through Online Store 2.0, Custom Storefronts, and TikTok Shopping.

Next normal: Selling across the globe

Find out how to stand out in crowded industries from top founders and creatives like Bala, Bombas, Dose + Co, Peak Design, and Seed. And learn how to take advantage of huge growth opportunities with Shopify Markets and B2B.

Bold growth: Going beyond what’s possible

Find out how to turn a passion into a brand from Jimmy Butler, who just launched BIGFACE, and how to expand product lines during explosive growth from Ooni. And learn how to harness customer data to create rich, engaging shopping experiences with the newest Shopify features like ShopifyQL Notebooks and the all-new Shopify Flow.

Recommended for you

Explore the intersection of commerce, culture, and story, straight from Shopify.

Commerce+ show roundup

Get top brand, business, and consumer behavior takeaways from speakers like Pharrell Williams, Jimmy Butler, Kate Huyett, and more.

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New Shopify product updates

Learn how the latest Shopify products featured at Commerce+ can catapult your brand into the next big channel, market, or consumer segment.

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Commerce in the World series

Explore customer stories from the intersection of commerce and culture—and how rapid change impacts brand and consumer decisions.

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In Conversation with Shopify Plus

Hear straight from the founders and CEOs of the biggest brands in business, like Philip Krim (Casper), Ariel Kaye (Parachute), and more.

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Start your business journey with Shopify

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