Break the rules of commerce
Registration and breakfast
The evolution of commerce
Gain insights from Shopify Plus into the new generation of DTC entrepreneurs. Not just breaking the rules of commerce, they’re also creating a new enterprise that values speed, innovation, and above all, customer relationships.
Loren Padelford, GM, Shopify Plus
Innovation at scale
Hear how Allbirds has embedded sustainability as a value internally and externally from day one, and scaled to a billion-dollar business in 4 years. Executives from Ford X and Mara Hoffman then tackle the conversation around the importance of pushing product invention, prioritizing experimentation and disrupting tradition within their industries.
- Jad Finck, VP of Innovation & Sustainability, Allbirds
- Dana Davis, VP of Sustainability, Product & Business Strategy, Mara Hoffman
- Sunny Madra, VP, Ford X
The evolution of media
From media brand to experiential commerce, get a behind-the-scenes look at the evolution of Man Repeller. Learn how they built a strong community online and offline, and took risks to evolve as a brand and business.
Dasha Faires, Head of Product Development, Man Repeller
The subtle art of storytelling
In an ever-crowded and hyped DTC landscape, how you position your brand, products, and company narrative are instrumental in capturing consumer and media attention. It’s also something that can and should evolve over time. Here’s how.
Melissa Duren Conner, Partner & Managing Director, JBC
The business of hype and unexpected experiences
The creative director behind some of Beyoncé and Kanye West’s most memorable multi-sensory experiences sits down to talk about hype and unexpected experiences. Joining him is KITH, one of the world’s most-talked-about multi-functional lifestyle brands, and Babba Rivera, the marketer behind Away and Uber.
- Babba Rivera, Founder & CEO, By Babba
- Nate Brown, Creative Director, Institute
- Nick Annacone, Chief Operating Officer, KITH
Lunch and networking
Lost in translation
The correct use of good technology is now one of the largest drivers of value in any company, but communicating this value to non-technical leaders and boards can be challenging. Learn how to contextualize and quantify the value that even simple ecommerce tactics create for investors and shareholders, in a language that they understand.
Zack Werner, Founder & CEO, The Maze Group
The road to retail
Get an exclusive look at European streetwear brand Daily Paper’s retail launch in the U.S. Daily Paper founder and the creative mind behind Appear Here, who has produced some of the most hyped retail experiences, discuss the road to retail.
- Hussein Suleiman, Founder & CEO, Daily Paper
- Ross Bailey, Founder & CEO, Appear Here
Next generation of luxury
Hear from the brands who are closing the gap between luxury goods and affordable fashion to connect with their customers in new ways.
- Hilary Milnes, Feature Editor, Vogue Business
- Annika Meller, Co-founder & COO, Anine Bing
- Noura Sakkijha, Co-founder & CEO, Mejuri
- Jill Layfield, Co-founder & CEO, Tamara Mellon
Perfect Isn’t Better
One of the toughest challenges is just doing our work. In this fast-paced and vulnerable presentation, artist and author Adam J. Kurtz encourages us not to embrace failure so much as understand that perfection isn’t the only road to success.
Adam J. Kurtz
Brand beyond a buzzword. Hear from brands on their biggest wins and challenges when experimenting with marketing channels and tactics.
- Hana Abaza, Director of Marketing, Shopify Plus
- Noel Mack, Chief Brand Officer, Gymshark
- Krissie Millan, Chief Marketing Officer, Flow Hydration
Behind a billion-dollar business
Shopify has built a billion-dollar platform that empowers CEOs like Moj from Beautycon to transform entire industries. Hear the behind-the-scenes leadership challenges of two CEOs that are transforming their respective spaces.
- Tobi Lütke, Founder & CEO, Shopify
- Moj Mahdara, Founder & CEO, BeautyCon Media